The brief for vertical planting came as a response to the macro trend for kitchen gardens, with the thoughtful intention of giving even those with the smallest outdoor space the ability to plant and grow.
The stacking planter is an adaptable product that utilises stand-alone vertical gardening principles, allowing for nine pots to be stacked over three tiers. The range also includes a drainpipe pot holder, giving gardeners the ability to plant upwards while hiding unsightly black plastic drainpipes at the same time.
How we worked:
"I worked closely with our client’s Garden Category Buyer to ensure the brief was met; designing and developing a resourceful solution using an existing plant pot. I also worked closely with the Wilko Customer Insight team to sense-check whether these innovations would be useful for Wilko customers.
I visited factories in Asia to ensure the technical specifications of the designs were followed, and worked alongside the Wilko Asia QA team to ensure the products measured up to the Wilko quality standards."
Oliver Ward - Junior Product Designer