W’innovate... Thoughtful creativity; designing and making purposeful products that make everyday life easier or better.

We’re a design consultancy that specialises in own brand, domestic, consumer-led products that are used in everyday life, whether in the home, around the garden or out and about. Our services are grounded in the combined skills of product and surface pattern and print designers that are able to adapt their skills to complement a wide range of products.

W’innovate is part of a family of companies owned by Wilko Retail Limited, offering a full product system, from concept to customer.  


What do we mean by innovate?

We have an uninhibited approach to originating ideas for products where others may not seek to do so. The products that make everyday life easier, better, simpler or more enjoyable.  

From our ideology of having graduate designers at the heart of our business to the methods we use to approach design and the ideas that we create, we make small but continual changes to improve our design process and the products we produce.



What makes us thoughtful?

Our ethos is that well designed products shouldn't cost the earth and should be available to the masses: everyday products for everyday people. To do this we have to be both commercially savvy and resourceful in our design approach. We take time to understand the needs of the end user, considering how, when and where the products will be put to use.

W’innovate also has an altruistic agenda to offer opportunities to recently qualified designers. 




How are we creative?

We put our curiosity and imagination to use by creating simple yet clever solutions that look good, have a clear purpose and are always reliable. We recognise that the best ideas are often simple and yet that’s what makes them clever. It's what we like to call our ‘why didn't I think of that’ phenomena.



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